Jul 10

July 10, 2014

Millennials with Phones

Dear Retailers…. One Millennial’s Plea for Customization

Ah the dreaded “m” word. It seems like every day there’s a new article (or 20) about how to market to millennials and everything you should be doing to hit this demographic sweet spot. In case you’ve been living under a rock, “millennials”—born 1980-2000 and also known as Gen-Y—are the biggest generation in history. By 2020, millennials will comprise nearly half of the entire U.S. workforce. That’s a lot of dollars! The rise of this powerful consumer base isn’t slowing…

Posted in Featured, Market Research, Retail|By

Jul 1

July 1, 2014

iStock_000012781059_Small

Preparing for Your CMS Secret Shop Marketing Surveillance Program – A Checklist

It’s officially summer, and we all know what that means! No, not sunshine, 4th of July BBQs …those in the Medicare world know that summer means the Medicare Annual Enrollment Period (AEP) is fast approaching. Some of you may already have your secret shop marketing compliance plans in place for the upcoming selling season, and others may just be dipping the proverbial toe in the water of secret shopping. In order to give you a head start as you begin…

Posted in CMS Compliance, Featured, Healthcare Solutions, Market Research|By

Jun 26

June 26, 2014

Retailization of Healthcare

Retailization of Healthcare: What You Need to Know

The changes throughout healthcare the past year have been unprecedented.  Such changes are key drivers in the “retailization of healthcare”, a new phrase coined to explain the paradigm shift currently occurring in this industry. This was the main topic at the recent AHIP Conference in Seattle.  Never before has each of us had the amount of flexibility and choice regarding our healthcare provider.  Which one will ensure us the best insurance plan for our needs, offer the largest pool of…

Posted in Featured, Healthcare Solutions, Market Research|By

Jun 18

June 18, 2014

iStock_000014144449Small

Like Hansel and Gretel…on the QUEST to a Coherent Market Research Strategy

“Once upon a time there was a poor woodcutter who lived with his wife and two children near a deep dark forest….” So begins a familiar story written by the Brothers Grimm, in which Hansel and Gretel find their way back home by following pebbles they scattered along the way.  At the MRA Insights and Strategies Conference this month, we realized that researchers have surprising similarities to the title characters in this fairy tale. The Market Research Journey Defining a…

Posted in Featured, Food Service, Grocery, Market Research, Retail|By

Jun 11

June 11, 2014

Male Sales Assistant At Checkout Of Clothing Store With Customers

Want Satisfied Customers? Start with Satisfied Employees.

Customer satisfaction. It’s top of mind, all the time; and it should be. However, great customer satisfaction doesn’t start with your customers – it begins and ends with your employees. Let’s consider the success and continuous growth of Five Guys Burgers and Fries. While there are many ingenuities behind their success, one key differentiator that helps them stand out from the competition is the treatment of their employees. Jerry Murrell, co-founder of Five Guys Burgers and Fries says, “It’s important…

Posted in Featured, Food Service, Grocery, Market Research, Retail|By

Jun 5

June 5, 2014

Top 5 Considerations for Choosing a CMS Marketing Surveillance Company

Top 5 Considerations for Choosing a CMS Marketing Surveillance Company

For the past eight years, the Center for Medicare & Medicaid Services (CMS) has conducted secret shops to ensure that marketing representatives, agents, and brokers comply with CMS marketing requirements and guidelines. Although CMS develops their own undercover secret shop programs, they strongly recommend and encourage Plan Sponsors to execute their own marketing surveillance secret shops in order to: Ensure agents, brokers, and plan sponsors adhere to CMS marketing requirements and market their health plan products appropriately; Identify areas of…

Posted in CMS Compliance, Featured, Healthcare Solutions|By

May 20

May 20, 2014

Customer Experience Unplugged

Customer Experience Unplugged: Short-Sighted Shoe Company Falls Flat

The Company Actually, it’s a bit unfair if you really think about it – women and shoes.  A champion seller of shoes will have customers coming back time and time again.  No need for trickery.  It’s women’s shoes, people!  One popular online shoe retailer is forcing a size 9 into a size 7 sling-back stiletto, which we all know is not only unsightly, but also a recipe for disaster.  Let’s break it down! The Situation This month we focus on…

Posted in Customer Experience Unplugged, Featured, Market Research, Retail|By

May 6

May 6, 2014

14-mothers-day-thumbnail

Mother’s Day Shopping Intentions Consumer Insights Study: Men Are on the Ball!

None of us came out of the womb with the strength, courage and knowledge to go it alone.  Independent of the fine points of our upbringings, someone mothered each of us. “Mama was my greatest teacher, a teacher of compassion, love and fearlessness. If love is sweet as a flower, then my mother is that sweet flower of love.” ~ Stevie Wonder It’s that time of year again when we give props to our life-givers – whomever that is to you,…

Posted in Featured, Food Service, Grocery, Market Research, Retail|By

May 5

May 5, 2014

TrendSource OnSite Inspections

We Need Some Stinkin’ Badges!

At TrendSource, we strive to be better, and we are always looking for ways to improve! We have been contemplating what would be universally beneficial to all of the stakeholders in our OnSite Inspection process: our Clients, their Customers, the Inspectors, and us (TrendSource).  And we got it! Introducing TrendSource Certified OnSite Inspector Virtual Badges! Here are the benefits: Establishes Inspection validity Promotes confidence to the Contact Serves as a direct link between TrendSource and the Inspector The badges include…

Posted in Featured, Market Research, OnSite Inspections|By

Apr 23

April 23, 2014

Customer Experience: Look Inward

Companies Look Inward to Develop a Great Customer Experience

It may seem overly simplistic to suggest that companies must look in the mirror and build the best “self” they can before anyone else will truly love them.  Or maybe it sounds more like an episode of Dr. Phil.  Regardless, it is good advice and the hot topic at this year’s Customer Experience Leadership Conference held in New York City. Culture Club    Want to be in the “Great Customer Experience Club”?  It’s all about culture. cul•ture [kuhl-cher] – the behaviors…

Posted in Featured, Food Service, Market Research, Retail|By