Nov 28

November 28, 2014


Researchers Mystery Shop Top Holiday Retailers on Black Friday

Last year, TrendSource sent three researchers out the morning of November 29, 2013 to experience Black Friday shopping at some of the top retailers. This year, TrendSource is at it again with a few new researchers and a change-up in shopping destinations. Based on the top three retailers cited in the 2014 Pre-Holiday Buying Intentions Study, please enjoy Heather’s holiday shopping experience at Kohl’s, Ryan’s rummage through Walmart, and Caleb’s cruise through Target. Happy Holiday (shopping)! Kohl’s: Store Associates Make…

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Nov 18

November 18, 2014


It’s the Most Wonderful Time of the Year…For Holiday Shopping Insights!

Winter is coming…and with it comes another batch of pre-holiday shopping consumer insights! Most of us are about ready to stuff the turkey, but holiday shoppers are full flurry ahead with their gift purchases for the upcoming holiday season. The results of the 2014 Pre-Holiday Buying Intentions Study indicate 7% of consumers are almost finished with their gift purchases, 16% are about halfway through and 25% are just starting to hit the stores for the season. Don’t worry if you…

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Oct 21

October 21, 2014

Halloween Survey 2014

Halloween Scare: An 11% Drop in Holiday Participation Since 2013

Not everyone loves Halloween. But for many of us, Halloween is a chance to dress up, take our kids (or ourselves) trick-or-treating, and convince everyone it’s the only day of the year we can eat a pound of candy with no regrets (because we fully intend to resume our healthy diets in November). Last year, we asked our wINput users about their holiday plans and while some spending habits have changed this year, we found many still celebrate this spook-tacular…

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Oct 14

October 14, 2014

Coffee and sugar_thumb

There’s a New Brew in the Questionnaire Kitchen

TrendSource OnSite Inspections have been around a long time. Proper questionnaire design is a key to the success of any OnSite Inspection. While some of our questionnaires are custom-designed using our QUEST process and with our Client’s objectives in mind, many of them start with questionnaires written in compliance and approved by other entities, such as government guidelines or Credit Bureaus. This places TrendSource in a unique position to improve upon what we are given. With 25+ years custom-designing questionnaires…

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Oct 13

October 13, 2014


Enablement: A Paradigm Shift for the Corporate Researcher

Last year when I returned from the MRA’s Annual Corporate Researcher’s Conference, the hot topics were clearly defined, yet diverse: Predictive Analytics Presentation of Findings Quick TAT of Insights While the topics above remain relevant and continue to shape the present and future of our field, one clear theme emerged from this year’s CRC: Enablement. En`a´ble`ment — the act of enabling, or the state of being enabled Amid a corporate climate of innovation, researchers find themselves in a new and…

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Sep 26

September 26, 2014

Collecting Rain

Collecting Rain: The Analytics of Big Data

One of the most common buzzwords in the marketing research world – and perhaps the most prominent one to date – is “big data”.  No matter where you look, whether TV, print, or online; you will hear discussions about the usefulness, limitations, and implications of big data for the economy, politics, or society as a whole. The ubiquitous quality of this term has both legitimized and discredited it in the eyes of experts and the general public.  However, I suspect…

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Aug 28

August 28, 2014

Rewards Program Blog Thumb

Setting Realistic Goals for a Successful Rewards Program

There are many ways to run an effective mystery shop rewards program. Providing a reward-based on successful completion of the mystery shop is a great way to motivate team members and bring excitement to the program. But while some programs may be more cost-effective or more involved than others, at their core they all boil down to the same concept: to highlight operational standards, introduce new standards, or simply encourage excitement about an upcoming promotion. In our eyes (and in the…

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Aug 28

August 28, 2014

Back to School Blog Image_Thumb

The Report Card on Back-to-School Shoppers

“I keep getting older…They stay the same age.” – Matthew McConaughey, “David Wooderson” Dazed and Confused We can only hope that this year’s back-to-schoolers cultivate a better academic career than that had by Matthew McConaughey’s character in Dazed and Confused.  But, you have to have the right tools to build it.  It all starts with school supplies.  That’s right!  And, 91% of survey respondents stated they intended to buy them for their students heading back to school this fall.  Budgets…

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Aug 25

August 25, 2014

New product launch

Avoid Product Launch Failure with a Market Research Program

“It is a capital mistake to theorize before one has data.” ~ Arthur Conan Doyle (Author, Sherlock Holmes) So many things can go wrong during a new product launch. One of the biggest mistakes a company can make is neglecting to gather as much consumer and competitive intelligence as possible prior to a launch; or worse, not using the data they do collect to form a comprehensive business and marketing strategy. Hey, it happens — Top 25 Biggest Product Flops Of All…

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Jul 30

July 30, 2014

Customer Experience Unplugged

Customer Experience Unplugged – A Customer Service Oasis

The Company The rate of growth and power of online retail sales is astounding!  Online retail sales climbed to $263 billion in 2013 and is forecasted to be $414 billion by 2018.  Wow!  Imagine the revenue that a top online retailer generates per year.  It would be easy to fall into the trap of “we neither care about your loyalty nor need your repeat business” customer service mentality.  Well, it’s “nay to that malarkey” according to one of the planet’s…

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