Oct 21

October 21, 2014

Halloween Survey 2014

Halloween Scare: An 11% Drop in Holiday Participation Since 2013

Not everyone loves Halloween. But for many of us, Halloween is a chance to dress up, take our kids (or ourselves) trick-or-treating, and convince everyone it’s the only day of the year we can eat a pound of candy with no regrets (because we fully intend to resume our healthy diets in November). Last year, we asked our wINput users about their holiday plans and while some spending habits have changed this year, we found many still celebrate this spook-tacular…

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Oct 14

October 14, 2014

Coffee and sugar_thumb

There’s a New Brew in the Questionnaire Kitchen

TrendSource OnSite Inspections have been around a long time. Proper questionnaire design is a key to the success of any OnSite Inspection. While some of our questionnaires are custom-designed using our QUEST process and with our Client’s objectives in mind, many of them start with questionnaires written in compliance and approved by other entities, such as government guidelines or Credit Bureaus. This places TrendSource in a unique position to improve upon what we are given. With 25+ years custom-designing questionnaires…

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Oct 13

October 13, 2014

laptop-and-notebook

Enablement: A Paradigm Shift for the Corporate Researcher

Last year when I returned from the MRA’s Annual Corporate Researcher’s Conference, the hot topics were clearly defined, yet diverse: Predictive Analytics Presentation of Findings Quick TAT of Insights While the topics above remain relevant and continue to shape the present and future of our field, one clear theme emerged from this year’s CRC: Enablement. En`a´ble`ment — the act of enabling, or the state of being enabled Amid a corporate climate of innovation, researchers find themselves in a new and…

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Sep 26

September 26, 2014

Collecting Rain

Collecting Rain: The Analytics of Big Data

One of the most common buzzwords in the marketing research world – and perhaps the most prominent one to date – is “big data”.  No matter where you look, whether TV, print, or online; you will hear discussions about the usefulness, limitations, and implications of big data for the economy, politics, or society as a whole. The ubiquitous quality of this term has both legitimized and discredited it in the eyes of experts and the general public.  However, I suspect…

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Aug 28

August 28, 2014

Rewards Program Blog Thumb

Setting Realistic Goals for a Successful Rewards Program

There are many ways to run an effective mystery shop rewards program. Providing a reward-based on successful completion of the mystery shop is a great way to motivate team members and bring excitement to the program. But while some programs may be more cost-effective or more involved than others, at their core they all boil down to the same concept: to highlight operational standards, introduce new standards, or simply encourage excitement about an upcoming promotion. In our eyes (and in the…

Posted in Featured, Food Service, Grocery, Market Research, Retail|By

Aug 28

August 28, 2014

Back to School Blog Image_Thumb

The Report Card on Back-to-School Shoppers

“I keep getting older…They stay the same age.” – Matthew McConaughey, “David Wooderson” Dazed and Confused We can only hope that this year’s back-to-schoolers cultivate a better academic career than that had by Matthew McConaughey’s character in Dazed and Confused.  But, you have to have the right tools to build it.  It all starts with school supplies.  That’s right!  And, 91% of survey respondents stated they intended to buy them for their students heading back to school this fall.  Budgets…

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Aug 25

August 25, 2014

New product launch

Avoid Product Launch Failure with a Market Research Program

“It is a capital mistake to theorize before one has data.” ~ Arthur Conan Doyle (Author, Sherlock Holmes) So many things can go wrong during a new product launch. One of the biggest mistakes a company can make is neglecting to gather as much consumer and competitive intelligence as possible prior to a launch; or worse, not using the data they do collect to form a comprehensive business and marketing strategy. Hey, it happens — Top 25 Biggest Product Flops Of All…

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Jul 30

July 30, 2014

Customer Experience Unplugged

Customer Experience Unplugged – A Customer Service Oasis

The Company The rate of growth and power of online retail sales is astounding!  Online retail sales climbed to $263 billion in 2013 and is forecasted to be $414 billion by 2018.  Wow!  Imagine the revenue that a top online retailer generates per year.  It would be easy to fall into the trap of “we neither care about your loyalty nor need your repeat business” customer service mentality.  Well, it’s “nay to that malarkey” according to one of the planet’s…

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Jul 10

July 10, 2014

Millennials with Phones

Dear Retailers…. One Millennial’s Plea for Customization

Ah the dreaded “m” word. It seems like every day there’s a new article (or 20) about how to market to millennials and everything you should be doing to hit this demographic sweet spot. In case you’ve been living under a rock, “millennials”—born 1980-2000 and also known as Gen-Y—are the biggest generation in history. By 2020, millennials will comprise nearly half of the entire U.S. workforce. That’s a lot of dollars! The rise of this powerful consumer base isn’t slowing…

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Jul 1

July 1, 2014

iStock_000012781059_Small

Preparing for Your CMS Secret Shop Marketing Surveillance Program – A Checklist

It’s officially summer, and we all know what that means! No, not sunshine, 4th of July BBQs …those in the Medicare world know that summer means the Medicare Annual Enrollment Period (AEP) is fast approaching. Some of you may already have your secret shop marketing compliance plans in place for the upcoming selling season, and others may just be dipping the proverbial toe in the water of secret shopping. In order to give you a head start as you begin…

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